Sola Salons have a unique approach. Their dynamic office spaces allow for talented stylists, nail artists, and massage therapists to customize and run their businesses with independence. Sola approached Humdinger & Sons to elevate their brand presence across three location’s social platforms. We captured a range of portraits, spaces, action, and behind the scenes shots at the new Boston locations to be used as needed for future marketing and social sharing purposes.

Art Director: Myself at Humdinger & Sons
Photographer: Ashley Camper
Assistant: Albie Collantonio
Social: Vital Traffic Labs

Portraits

We kept a simple, high glam look and feel by using solid backgrounds and black or white photography with high contrast lighting and played with dynamic shadows.

Spaces and Products

We used bold, minimal vignettes from a select salon areas with products and tools. Lightly styled and composed.

10

qualified leads

273%

increase in page followers

295%

increase in page reach

300%

like increase to pages

instagram engagement

We developed a clean, beautiful profile and content range that was consistent and recognizably branded across all three Boston locations.